A New Tourism Battlecry: “Choose Philippines”

ABS CBN is now working on a new endeavor — tourism and travel. With the rate things are going at the Department of Tourism, the Kapamilya Network just might be tapping on a gold mine.  They probably are pulling all the stops to ensure that this venture will succeed.  Not only are they tapping the wide network of ABS CBN in the country and around the globe — they are also targeting the viewers of You Tube and other social networking sites.  Consider this:  They have commissioned their popular stars in their infomercials wherein each Kapamilya Star endorses the city, town or municipality of their origin.  Gerald Anderson, for example, chose Gensan.

The business of tourism and travel is BIG BUSINESS and it’s no joke to run it.  Not only will you need resources — you need CREDIBILITY too.  This, I believe, is their main draw.  The Kapamilya Network more often than not delivers.  Check out their website and you’ll see that they really are bent on succeeding in this endeavor.  They are also focused on what their intentions are gonna be for CHOOSE PHILIPPINES.

source: http://choosephils.com/about-us.php

They aim to be the BEST SOURCE of information pertaining to tourism and travel in the Philippines.  And when your website comes out number one in all SEARCH ENGINES in the world-wide-web (when Philippine Travel and Tourism is searched), that spells ka-ching in your cash register.  This is basically another money-making venture of ABS CBN.  I don’t mind — as long as they are helping promote my beloved Philippines in the best positive way, then I am happy.  Let’s support CHOOSE PHILIPPINES.

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  1. Great! Dapat lng umimprob ang tourism sa Pinas kc binabaha na dito so jan na naman puntahan ng mga turista at di hamak na mas maganda ang Pinas if aalagaan at idevelop pa lalo! Pero dapat ma-orient din mga madlang pipol na hwag magsamantala sa mga turista pra di madala ang mga 1st-timers at babalik-balik cla, magbibitbit pa ng iba.

    Word of mouth, di tlga maitago ang baho kahit gaano kaganda ng lugar if ang mga tao nama’y mapagsamantala, aba’y kakalat din yon! So kahit gaano kaganda ng content ng websites if may bulok pa ring di maayos-ayos ay mahirap pa rin ma-realize ang kanilang objective in a global scale kc yan halos ang reklamo ng mga puti/foreigners na nakakausap ko dahil nag-iimbita ako personally.

    Dapat sabay – promotion and orientation/values inculcation & education of people. “If maraming turista, mas maraming trabaho – so di dapat magsamantala” – yan din ang ikalat ng ABS-CBN sa buong Pinas kc power cla sa media!
    nice A´s newest blog post post ..Three Famous Adopted Men Molded by Great Adoptive Parents

  2. galing! in these times when our country is faced with all the negative criticisms worldwide like no.1 worst airport in the world chuchu,, this is a very pleasant change from all the nega hoopla. love love abs-cbn for doing this.. and you manay for letting us know about it 🙂
    lynette G.´s newest blog post post ..Nuat Thai Gensan

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