Pilipinas Kay Ganda

Much have been said about the proposed NEW campaign slogan of the Tourism Department.  For the light of me, I couldn’t believe that a number of Filipinos think so lowly of our own National Language.  So what if we use our OWN language in our OWN campaign?  So what if the target market is international?  Think MABUHAY, ladies and gentleman.  That’s our very own language that is known the world over.  So I say, bull-crap to anybody who says that this wouldn’t work. GIVE IT A CHANCE TO WORK, for heaven’s sake!  Pilipinas Kay Ganda needs a lot of getting used to.  But right now, with all the negative things I’ve heard about it – I AM ACTUALLY BEGINNING TO LIKE IT.  This campaign is not just about tourist destinations.  It is about  the Kindred Filipino Spirit whose hospitality is never equalled.  This is about being Filipino.

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